Above the Fold
At its core, 'above the fold' is a popular term among web designers to refer to any content on a website viewable without scrolling down. The phrase comes from print media where it historically referred to content visible on the front page of newspapers before they were folded in half. On websites, this usually means that all important elements - such as navigation menus, branding messages and calls-to-actions - should be positioned at the top part of a site so that all visitors are presented with them right away when they land on your page, much like what newspaper editors did way back when.
Thinking about 'above the fold' in terms of cosmology gives us an interesting metaphor: just like different galaxies exist far apart and don't intermingle due to gravity constraints barring them from truly merging into one universe (or multiverse?), similarly there's always going to be some aspects of our sites that remain isolated and can never fit above the fold – no matter how hard we try. It's something web designers need to consider more often so as not to overrun key content areas with too many visuals or items which can negatively impact user experience or even SEO rankings over time as Google pays close attention and rewards meaningful, uncluttered content layouts.
The dreaded scrollbar does open up plenty of opportunities for creative web designs though by introducing layers so one doesn't get stuck looking at seemingly empty white space until additional information loads. Even Google demands minimal obstruction across different devices so mobile users are able easily access anything tucked away below the proverbial line faster than ever before thanks largely improved connection speeds online these days – ultimately leading us full circle back to above the fold considerations which still drive digital design decisions even today despite almost two decades having passed since newspapers dominated homepages primarily because clients wanted instant gratification with their message delivery via intuitive UX routes built through wireframing projects mapping out detailed feature placement journeys per device type scenario within centrally coordinated page outlines considered best practice commonly recommended industry wide in 2020 and beyond.
Above the Fold
- Navigation bars
- Header images and videos
- Social share buttons
- Logos and branding elements
- Search box fields
- Primary call to action sections
- Key messaging areas
- Gallery images & video players
- Customer testimonials snippets 10. Elevator pitches
Above the Fold
- Prioritize the most important elements, such as your logo, CTA (Call to Action) button and headline, so that they appear abvoe the fold and grab people’s attention right away.
- Balance content “above the fold” with complementary visuals to create an engaging design. Using pictures, graphics or videos will make visitors want to scroll further down your page.
- Make sure all links are working properly from the spot abvoe the fold; broken links cannot be ignored if users cannot find what they’re looking for quickly enough.
Sweet facts & stats
- Elements viewed in the “Above the fold” area receive 8.3 times more attention than content lower down on the page.
- 42% of companies optimize content that appears above the fold first, before considering any other elements.
- Webpage visitors often make a decision to stay or move on within 7-15 seconds of opening a website.
- 55% of people don't scroll and therefore only see what their initial viewport can show them, which is known as an Above the Fold experience..
- 65% of businesses decrease bounce rate when images are featured above the fold for visitors to quickly relate to who they are and what they offer.
- Research shows that there's roughly a 25% drop-off from being "above" versus "below" the fold line with regards clicks and interactions.
- Fun Fact: The concept of “Above the Fold” was derived from newspaper printing where valuable real estate was placed at top front pages due to creasing lines during folding becoming prime ad space!
The evolution of
Above the Fold
The concept of “above the fold” has been around a while in web design, and it’s going nowhere anytime soon. Dating back to the beginnings of early newspapers, it refers to the position on a webpage that’s visible without any need for scrolling down - commonly referred to as ‘prime real estate’ as this area gets more immediate attention from website users.
What goes above that line is therefore up for debate: should you offer an overt signup invitation? That highly-promoted specific piece of content? A video that blasts out your mission statement? An outlandish statement or visual effect? Depending on who’s talking about it, the answer could change - but almost all agree one thing: This crucial area must grab and hold attention.
Websites today often come with sophisticated coding that allows much more freedom in placing something front and center than ever before - land graphics block navigation buttons; some names now even being tossed around include scrolling (sliding between pages automatically), flat (rendering nothing else besides what's needed) , or customised CSS overlays with only essentials appearing first . A designer can now use an entire array of techniques to make sure visitors stay long enough to read every word – which means finding ways to put just the right thing, there at the top. The current trends indicate designs where page elements move much more freely, making conventional structures somewhat obsolete. That implies designers must be smarter still when reflecting their values here since we know potential customers are eager waiting below the proverbial fold, so why not satisfy them straightaway?
In many ways, "Above the fold" isn't likely too go anywhere anytime soon; but how website owners interpret relevant modern design trends may appear significantly different compared to conception's origin decades ago. It still remains important yet – particularly if used responsibly– saying far away from filler-content which makes people tap out quickly! Nowadays UX/UI professionals focus extra carefully on creativity thanks tech advances: like motion-based UI platforms & cleverly placed visuals alongside compelling story arcs have influenced creative director decisions heavily these last few years... meaning prime real estate will continue undergoing tweaks until delivering satisfactory results each time.