For this client, we opted for a video-centric design to clearly showcase what a typical session at their clinic looks like. This struck a great balance to make their unique offering accessible but also, simultaneously, make sure to utilize the visual impact of some of their less common treatment tools and techniques.
Having specific pages for each service is always a good idea, for running ads, SEO and having clear messaging for each service, but in their case it was even more important considering the distinction and more uncommon nature of some of their types of treatments.