Create an appealing and delightful site for students and parents alike. The College wanted something cheerful that students would get excited about and neat enough for parents to easily navigate and find their bearings. For parents and students, the College wanted to instill a sense of hope and joy.
To reach the client’s goals, we gave their logo’s orange a subtle and incorporated a new green to their swatch in order to give the site a younger, fresher feel as well as increase contrast throughout. We opted for massive, layered, interactive shapes that compliment navigation and make it fun and approachable. Finally, we made sure to include students nearly everywhere possible… and calls to actions to interpell and capture leads!